Bridges M&C is experienced in projects targeting consumers, and those working at all levels of healthcare from doctors and other healthcare professionals (HCPs) to policy-makers and academics. 

 

We have managed projects covering many different medical disciplines including medical aesthetics, anti-ageing medicine, cardiology, dentistry, dermatology, endocrinology, geriatrics, gynaecology, men’s health, mental health, oncology, ophthalmology, rehabilitation, regenerative medicine, and reproductive health. 

 

With our clients’ sales, communications, and regulatory teams, we have devised, implemented and overseen disease awareness and public education campaigns, organised public outreach events such as forums and roadshows, led social media campaigns, and engaged and worked with a variety of NGOs from national charities to patient advocacy groups.

 

Bridges M&C has organised Continued Medical Education (CME) talks, and hands-on training events for doctors and HCPs. We have engaged with senior doctors and academics, policy advisors and policy makers via professional roundtables and policy forums, contributed numerous articles to the medical and healthcare trade media, and produced white papers and reports for the industry.

 

We have organised media literacy and training workshops for our clients’ regulatory and communications teams, conceptualised and implemented internal communications campaigns and training initiatives for individual business units, as well as media training sessions for key opinion leaders (KOLs) and our clients’ spokespersons. 

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For social media campaigns in Singapore and across the Southeast Asian region, we have engaged influencers and patient advocacy groups with strong digital presence to raise awareness for diseases. These campaigns cover identifying suitable influencers, crafting campaign messaging and ensuring they are within Ministry of Health (MOH) guidelines, and overseeing the development of content from start to finish.